AwardSpring
AwardSpring is a powerful, intuitive software solution that collects scholarship applications online, matches applicants to opportunities, and makes both reviewing and awarding easier. With well-designed software and an awesome customer service team, AwardSpring is beloved by clients at colleges, foundations, and other institutions - and the organization is a pleasure to work with and write about.
Recent Projects
Customer Engagement Content Series
Together with the CEO and marketing team, I developed an educational content plan for existing clients that covered award cycle best practices, software tips and tricks, the benefits of add-on services, and more. The 6-month content series was developed and released in alignment with clients’ yearly scholarship award cycle, ensuring that customers received relevant information right when they needed it. Testing subject lines and tracking campaign performance allowed us to refine our approach and gain valuable insights about our audience. Since all of the content was designed to be evergreen, I look forward to helping the team at AwardSpring find many ways to reuse and repurpose it in the future.
I interviewed AwardSpring experts to develop clear, understandable blog posts on a range of scholarship-related topics that are of interest to the typical AwardSpring client. If the posts included sensitive or proprietary information, I made two versions: one for public posting on the website, and one that we’d share directly with clients as a PDF.
We shared the blog posts I developed via email with our customers. Each email included a subject line test, and I refined the copywriting approach to subject lines as we collected and analyzed the results over time. We saw a marked improvement in engagement thanks to this approach.
“Your work on this was so inspiring and I can’t wait to work on our future projects! ”