Copywriting for Technology & SaaS Organizations
Thought Leadership
Product Copy
Microsoft: dynamics 365
Microsoft Dynamics 365 is a collection of intelligent business applications designed to enhance operational efficiency and create breakthrough customer experiences for businesses. When Microsoft infused their Dynamics 365 products with AI, we overhauled their website to explain the new AI-powered capabilities.
Microsoft: small-medium business solutions
Microsoft’s solutions for small to medium-sized businesses help streamline operations and manage finances, sales, and customer service—but business owners often think Microsoft is too big for their needs. We created a product page to showcase the Dynamics 365 capabilities that matter most to this audience.
Skai: Ask MI
Skai’s search-based market intelligence solution, Ask MI, packages sophisticated AI technology in an easy-to-use search tool for non-data experts. The copy needed to appeal to both the buyers (CTOs) as well as the marketing teams who would use it.
AWARDSPRING Product Features
There are three groups of people who use AwardSpring’s scholarship management platform: student applicants, scholarship administrators, and scholarship reviewers. I structured the content on this product features page to demonstrate how AwardSpring addresses the biggest pain points for each of these groups, in order of importance to the decision-makers.
Emails
Sales Sheets
Blog Posts
Musings From the Metaverse: Early NFT Lessons for the Type Industry
What Are NFTs and How Will They Impact the Type Industry?
Market Intelligence vs. Market Research: What’s the Difference?
6 Insights You Should Get From Your Market Intelligence Data
Is Misinformation Ruining Your Brand’s Reputation?
When Good Brands Fall Victim to Counterfeit Fonts
